NEC Bike Show secures major sponsorship deal with Arai

Chris Vermulen, Troy Corser and John Hopkins on press day at 2005 show. © MCI Exhibitions Limited. The International Motorcycle and Scooter Show at the NEC in Birmingham has secured a new sponsor for 2006. Leading motorcycle helmet manufacturer Arai has become title sponsor of the Race Paddock, to be known as the Arai Race Paddock, which will once again incorporate the ever popular Blackhorse Stage. The Paddock is one of the main attractions to the Show and 2006 promises even more entertainment than ever along with the return of the British Superbike Awards and live coverage of the final MotoGP race of the season shown on the giant screen.

Arai's sponsorship of the Race Paddock gives the biking brand presence in one of the highest visitor volume parts of the show. The deal will give Arai comprehensive branding opportunities as well as a second stand within the Arai Race Paddock, exposure on the show website, presence in much of the pre-show promotional material, and exposure on directional signage throughout the Show. Arai will also have the opportunity to feature within the daily activity that takes place on the Blackhorse stage.

John Wakefield, Managing Director of Phoenix Distribution, UK importer of Arai helmets, explained why the brand has decided to sponsor such an important area of the NEC Show: “Its a great pleasure to be involved in this project and to add it to our other commitments at the show which include sponsorship of the 'Ride Out' feature and supporting the Whitham's 'How To?' theatre. The NEC Show is a major event to showcase our brands at, especially Arai, and we're really looking forward to working with the MCIE team to make the Arai Race Paddock one of the best attractions at the show.”

Finlay McAllan, Managing Director of MCI Exhibitions (MCIE) is delighted with the new sponsor for the Show: “Arai is one of the leading names in the motorcycle industry and we are delighted to welcome them as the new title sponsor of the Arai Race Paddock. The Paddock area is an integral part of the show and is always one of the biggest attractions for our visitors. This year promises to be no different and we are looking forward to working with Arai to develop an outstanding partnership that can only benefit the thousands of visitors to the Arai Race Paddock.”

The International Motorcycle and Scooter Show takes place at the Birmingham NEC from 27th October – 5th November.
(Capitalize Ltd.)

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